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Commercial due diligence at a verticalized online provider of consumer electronics
Challenge
In the context of the sales process of a vertically integrated online supplier of electrical audio and household appliances, the product market attractiveness should be evaluated, among other things
Approach
Evaluation of an ERP product database, e.g. with regard to prices and margins, cohorts, assortment and brand cuts, etc.
Control and evaluation of an online consumer survey as well as secondary researchregarding market size and growth, average prices and margins, supplier and brand awareness and evaluation, etc.
Result
Meaningful basis for decision-making created
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