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Commercial due diligence at a verticalized online provider of consumer electronics
Challenge
In the context of the sale process of a vertically integrated online provider of audio and household electronics, the attractiveness of the product markets was to be assessed, among other things
Approach
Analysis of an ERP product database, e.g. regarding prices and margins, cohorts, assortment and brand cuts, etc.
Steering and analysis of an online consumer survey, as well as secondary research regarding market size and growth, average prices and margins, supplier and brand awareness and perception, etc.
Result
Meaningful basis for decision-making regarding the attractiveness of the product offering
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