Working out the different business models in the German optics market (branch stores, independent opticians, online players, private label multichannel players, platforms, vertically integrated lead model), e.g. product, channel, price, brand and integration focus

Analysis of market trends per business model and deep dives for individual players, including field trial and focus on online activities

Assessment of the core competencies required for the target's business model (customer acquisition, partner acquisition, value chain), including assessment of risk by other players (e.g. purchasing groups, glass manufacturers)