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Commercial Due Diligence at a Vertically Integrated Hybrid Optician
Challenge
A PE fund sought to understand the different business models and competitive positioning in the target's market and to identify associated risks
Approach
Analysis of the various business models in the German optics market (retail chains, independent opticians, online players, private-label multichannel players, platforms, vertically integrated lead model)
Analysis of market trends per business model and deep dives for individual players
Assessment of the core competencies required for the target's business model (customer acquisition, partner acquisition, value chain), incl. assessment of risk posed by other players
Result
Meaningful basis for decision-making created for the PE fund
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