Research of court rulings and discussion with legal experts regarding the permissibility of various business practices (e.g. opt-ins vs. opt-outs, non-transparent additional charges, pressure tactics, down-ticketing, no-show fees, fictitious discounts, price comparisons with own domains, etc.)

Discussion of mitigation measures with management

Modeling of possible P&L impacts

Benchmarking with competitors in live tests and on customer review platforms