Research of court judgments and discussion with legal experts regarding the admissibility of various business practices (e.g. opt-ins vs. opt-outs, non-transparent additional costs, pressure tactics, down-ticketing, no-show fees, fictitious discounts and labels, price comparisons with your own domains, etc.)

Discussion of mitigation measures with management

Modeling of possible impacts on P&L Line Items

Benchmarking with competitors in live tests and on customer rating portals