Extensive research, incl. online research & expert interviews

Assessment of the influence of recent developments and trends (e.g. Covid-19 pandemic, Ukraine crisis, economic & interest rate outlook, etc.) on the underlying customer industries (e.g. construction, events, temporary housing)

Development of a driver-based market model for the events and construction sectors, incl. identification of relevant sub-segments, assessment of key growth drivers, and volume/value quantification

Assessment of key purchase criteria and key success factors, and thus of the sustainability of the current market position