Development of new SaaS Business Models
Challenge
Recognized through inquiries from public transport operators, increasing capital requirements, and VC feedback ("asset heavy") that, in addition to own operations, SaaS models should be piloted (franchise and whitelabeling)
Approach
Conception of go-to-market strategy, commercial terms, legal foundations, etc., incl. development of reusable templates:
Sales presentations, discussion guidelines, support concepts, input checklists, and training concepts
End-to-end delivery of the first pilot projects: sales conversations, facilitated workshops, creation of financial plans, project plans, LOIs and contracts, product management in MVP development, and launch support
Parallel building of a dedicated team and successive handover of line responsibility
Result
Successful launch of the whitelabel and franchise pilot projects as proof of concept