

Building Customer Support and Quality Assurance for the Launch of a Corporate Startup in the Media Sector
Challenge
In order to diversify its business portfolio, a media publisher intended to launch an online life-coaching platform as a corporate startup
Approach
Customer Support
Estimation of likely ticket volumes and staffing requirements based on the business case
Software procurement, incl. evaluation based on product demos and online resources, data protection review, and configuration
Personnel procurement, incl. contract initiation and management of the outsourcing service provider
Process design for agents, incl. workflow documentation, FAQ overview, prioritized admin feature list for the product team, etc.
Quality Assurance
Design and setup of mystery calls: development of a test concept incl. cost modeling, onboarding of provider, and draft of a test guide incl. questionnaire and test scenarios
Assessment of AI-based call & chat monitoring: evaluation of options (proactive vs. requested, real-time vs. recorded, with or without AI support, etc.), incl. coordination of Legal and technical service providers
Legal
Steering the creation of privacy statement and terms & conditions for customers and consultants
Clarification of open legal questions across all subject areas
Miscellaneous
Conceptual contribution to building a KPI reporting framework
Support with recruiting and onboarding of new team members
Assessment of possible internationalization strategies
Sparring partner for product development on conceptual product-related questions
Result
Relevant functions ready for launch on time