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Building Customer Support and Quality Assurance for the Launch of a Corporate Startup in the Media Sector
Challenge

In order to diversify its business portfolio, a media publisher intended to launch an online life-coaching platform as a corporate startup

Approach

Customer Support

  • Estimation of likely ticket volumes and staffing requirements based on the business case

  • Software procurement, incl. evaluation based on product demos and online resources, data protection review, and configuration

  • Personnel procurement, incl. contract initiation and management of the outsourcing service provider

  • Process design for agents, incl. workflow documentation, FAQ overview, prioritized admin feature list for the product team, etc.


Quality Assurance

  • Design and setup of mystery calls: development of a test concept incl. cost modeling, onboarding of provider, and draft of a test guide incl. questionnaire and test scenarios

  • Assessment of AI-based call & chat monitoring: evaluation of options (proactive vs. requested, real-time vs. recorded, with or without AI support, etc.), incl. coordination of Legal and technical service providers


Legal

  • Steering the creation of privacy statement and terms & conditions for customers and consultants

  • Clarification of open legal questions across all subject areas


Miscellaneous

  • Conceptual contribution to building a KPI reporting framework

  • Support with recruiting and onboarding of new team members

  • Assessment of possible internationalization strategies

  • Sparring partner for product development on conceptual product-related questions

Result

Relevant functions ready for launch on time

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