Founding & launch support for corporate startup in media sector
Challenge
In order to diversify the business portfolio of a media publisher, an online life advice platform should be launched as a corporate startup
Approach
Customer support
Estimation of the likely ticket volume and staffing requirements based on the business case
Software procurement, incl. evaluation based on product demos and online resources, incl. moderation of the data protection check and planning ahead of the configuration
Personnel procurement, including contract initiation and management of the outsourcing service provider
Process conception for agents, including workflow diagram, FAQ overview, prioritized admin feature list for product department, etc.
Legal
Steering the creation of privacy statement and terms and conditions for customers and consultants, including competitor research, control of legal and clarification of product-related queries
Clarification of open legal questions across all subject complexes, including structured recording and control of legal and input providers
Quality Assurance: Mystery Calls
Creation of a test concept for new and badly rated consultants, including modeling of the costs
Obtaining and evaluating offers up to the conclusion of the contract and onboarding of the provider
Definition of the operational procedure during the pilot phase and regular operation and draft of a detailed process
Draft of a test guide including test scenarios and a prioritized list of questions
Quality Assurance: Call Monitoring
Presentation and evaluation of options (proactive vs. requested, listen vs. barge, real-time vs. recorded, with or without AI support, etc.), including management of legal and technical service providers, identification of the respective requirements, assessment of development and operational efforts etc.
Miscellaneous
Assisting in creating a KPI list and drafting dashboard scribbles to design the tracking
Support with recruiting (creating job ads, interviews, managing HR consultants) and onboarding new team members
Evaluation of possible internationalization strategies, especially with regard to tech stacks, operational synergies and implementation risks
Sparring partner for product development on conceptual product-related questions
Result
Relevant functions ready for launch