Identification and evaluation of attractive geography extensions and M&A targets
Challenge
Ambition to expand geographical presence and market dominance through organic or inorganic growth
Approach
Brainstorming of possible other geographic markets and M&A targets in management workshop (long list)
Market and competition research to assess potential target markets worldwide, e.g. with regard to attractiveness criteria (e.g. parking shortages, high willingness to pay & enforcement, high parking fees and penalties, digital affinity, etc.), market structures and competitive landscapes, strategic and operational considerations, etc.
M&A screening and evaluation of possible targets worldwide, e.g. in terms of business model & market segments (on-street, off-street, on-demand, reservation), coverage & inventory, user base & financials, etc.
Commercial due diligence of selected targets, incl. investigation of specific questions, preparation of management presentations, etc.
Result
Start of specific M&A negotiations including the completion of an acquisition