Identification of Strategic Growth Options for a Catering Service Provider

Challenge

An internationally operating catering and foodservice provider sought to sustainably increase revenues and margins by identifying and focusing on attractive profit pools

Approach

Driver-based bottom-up market modeling based on extensive secondary research and expert interviews:

By market segment (business, healthcare, education, public sector, leisure)
By concept (cook & chill, cook & freeze, hot or mixed kitchen)

Result

Clear assessment and recommendation regarding the most attractive profit pools (size, growth, and attractiveness)