Market Report for an IPO Prospectus of an Online Classifieds Player

Challenge

Preparation of a market report for an online classifieds player active in the real estate and automotive sectors, to be used as part of an IPO prospectus

Approach

Driver- and assumption-based market modeling and analysis, based on secondary research and expert interviews, incl.:

Analysis of the volume and value of the new and used car market in Germany and its projected development
Analysis of the car dealership landscape and consolidation trends
Evolution of marketing spend by car dealers by channel (classifieds online vs. print, other online vs. offline)
Analysis of the ROI for online vs. print classified ads and competitive comparison
Analysis of the payback for online vs. print classified ads

Result

Ready-to-use market report for the IPO prospectus