Location analysis

• Expert interviews with associations, clusters, authorities, and Chambers of Commerce, as well as a management survey among German companies with operations in PT

• Research and evaluation of available metrics (World Bank, WEF, OECD, Eurostat, etc.) to underpin location advantages

Derivation of suitable target sectors ("Who?")

• Analysis of capital stock development and evaluation of location factors regarding suitability for specific sectors and value-added activities

• Derivation of promising target sectors (e.g. bioengineering, software development) and value-added activities (e.g. R&D, SSCs)

Derivation of suitable messages ("What?")

• Selection and prioritization of suitable arguments per sector and identification of pseudo-arguments to avoid "whitewashing"

• Emphasis on relevant reforms (e.g. corporate tax reform, Simplex Program, labor market flexibilization)

Derivation of suitable measures ("How?")

• Benchmarks with other successful investment promotion agencies and cost-benefit analysis of lead generation measures

• Revision of pitch materials to convey relevant, credible, and timely information