PMO for margin improvement and cost reduction initiatives at sports aggregator scaleup
Challenge
Demonstration of the sustainability of the business model in light of an upcoming financing round (before Covid-19), followed by the realization of short-term savings in operating expenses (OPEX) to extend the cash runway (after Covid-10 outbreak)
Approach
Discussion and prioritization of possible levers to increase gross margin 1in management workshops, based on Impact, Confidence, Ease, Risk and Time
2-Factor-Authentication against fraudulent serial discounts
Reduction of average new customer discounts
Pricing of no-shows for bookings
Introduction of a check-in limit for heavy users
Local price increases to test price elasticities
Planning of the prioritized initiatives (e.g. Impact Assessment, Work Packages & Timing, Challenges & Risk Mitigation Plan) and steering of their implementation by the respective departments
Identification and realization of savings potentials
DATEV export of all cost items from the last 3 months (per cost type, department, month, provider)
Aggregation and top-down evaluation of all cost items with regard to cancellability and dispensability
Bottom-up assessment of all cost items by department heads with regard to dispensability
Subsequent discussion and prioritization of concrete savings measures
Coordination of the implementation of the measures, where necessary
Design and implementation of a purchase and order approval process with clear responsibilities and value thresholds that ensured a good balance between workload and cost control
Result
GM1-improvement by ~3%-pts, followed by OPEX reduction by ~40%