Pricing Strategy Harmonization in the Context of the Post-Merger Integration of Two Scientific Publishers

The merger of two scientific publishing groups raised the question of the future distribution and pricing model for their diverse content

Competitive benchmarking regarding pricing models (e.g. bundles, à la carte, usage-based), respective target groups, and market developments
Design and evaluation of a customer survey among academic and corporate customers and non-customers as key input for bundling and hierarchy recommendations
Librarian interviews regarding procurement processes, budget developments, content evaluation, and expected behavior per scenario

Clear recommendation for a distribution and pricing model, incl. estimated earnings effect per scenario