Pricing model reform for a construction tender platform
Pricing model is to be advanced and refined in order to put the company back on a growth path and reduce pressure on margins
Development of individual concepts for each customer segment (tenders, entrepreneurs and construction suppliers) based on management and market interviews, analyses of usage data and price elasticity of past price adjustments as well as competitive benchmarks, e.g.
Reaching a "critical mass" of tenders through free test offers for new general contractors and switching to project flat rates for private builders
Creating premium packages with new price points and incentives for uptrading, regional price differentiation and revision of long-term discounts based on analysis of churn rates and effective contract values for contractors and suppliers
Better exploitation of different willingness to pay and acquisition of new customers through attractive price entries (~€1m earnings effect estimated)