Professionalization of Fundraising in the Context of the Series A
Challenge
Increasing financing requirements to secure liquidity and enable scaling, alongside increasingly demanding and critical investors
Approach
Identification of suitable investors ("who"): strategic considerations on investor types, research of potential investors, activation of personal networks
Formulation of suitable messages ("what"):
Creation of a compelling pitch deck (market opportunity, traction, strategic directions, monetization, financials, product roadmap, etc.)
Definition and preparation of suitable KPIs and development of key messages on critical topics
Further development of the financial model
Identification of suitable channels ("how"): monthly investor updates, outreach, platform profiles, events and awards, involving founders for hot leads
Supporting due diligence processes
Result
Closing of a ~€3m Series A with strategic investors at an attractive valuation