Growth Strategy Development after Joint Venture-Launch and Conclusion of an M&A acquisition
Challenge
Integrating the parking management solutions of BMW & Daimler into the newly founded mobility joint venture required the development of a shared growth strategy – the business with various customer groups (B2C, B2B) and segments (on- & off-street parking) was to be strengthened and expanded organically and inorganically
Approach
Underlying market analyses based on secondary research and interviews, particularly regarding market size & attractiveness, success factors, limits of organic growth, and off-street challenges
Development of a core business strategy for existing products and markets:
Derivation of strategic initiatives in management workshops (e.g. product portfolio, value proposition, IT platform, distribution channels, integration of national subsidiaries)
Translation of initiatives into business cases and participation in budget negotiations with shareholders
Assessment of possible geographic expansions in terms of attractiveness and feasibility (parking scarcity, fees & enforcement, digital affinity, competitive landscape, etc.)
Assessment of medium- to long-term product & category extensions in terms of attractiveness and feasibility (e.g. reservations, permits, fines)
Assessment of M&A targets and completion of an acquisition: scouting of possible targets and commercial due diligence of selected targets
Result
Integrated overall strategy with management buy-in
Successful completion of an acquisition to expand capabilities (particularly in prediction)